Corporates can try too

If you have never seen it check out the BT Beta site.

I think it is a really good example of a large company dedicating some resource to new ideas and concepts. It gives them the ability to innovate and have a bit of a sandbox to play in. Since it also draws in a large number of customers they also get valuable feedback on what is working and what is not. Several features have already gone public from the Beta site. Whilst companies like Google are well known for having business integrated Beta programmes, large corporates, particularly in the UK, are not. I think this is a great step in the right direction and it makes good business sense. Thoughts?