Was looking up hours for my local waitrose the other day and stumbled on the blog of the "chubby grocer". It is the blog from the MD of Waitrose. Thought it was kind of a interesting concept and seems to be getting loads of views.
http://www.waitrose.com/blog/index.aspx
Interesting or crap?
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Think the strength of this is the author himself and that he actually writes interestingly. It is a nice way to promote a site with the use of a real(?) blogger and with issues related to the site.
But, I suppose that the contents of any commercial blog space like this will always become lightweight and specializes. For instance, this blogger stays on the topic of loosing weight and the food and a little life experiences. Don't think he will go into the war in Iraq nor conspiracies around the death of Diana. So I would think each blog with have a limited life-span.
I've seen major online newspapers in Norway promote good blogs setup in their own blog publishing services. I also think this is an interesting way of contributing, with a commercial twist.
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