Tuesday, 22 July 2008

Google & Flash

Further to John's post...
Whilst it is early days yet, this interaction between Google and Adobe could be the start of a significant shift in the way that we build websites. For the time being however, I saw this SEO article and thought that it gave a good summary of where this now leaves us. You'll need to read the article for detail but 3 key points are:
  1. These changes only affect text and links. Images, videos, animation and graphic text are still not indexed.
  2. Flash development practice will need to change i.e. The benefit of separate URLs for each set of content within the Flash experience is the best way to get content indexed.
  3. SEO best practices still needs to be followed because the amount of text on a page (or in a Flash file) still contributes heavily to the relevance and value search engines attribute to a page.
I'd be interested in your views...

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