Wednesday, 30 July 2008
Web fonts suck...but for how long?
Interesting article about the future of web fonts. Typical scenario in that the tech's already here, but lack of willpower from certain vested interests, and a lack of infrastructure mean that the promised land is still a way off.
Tuesday, 22 July 2008
Google & Flash
Further to John's post...
Whilst it is early days yet, this interaction between Google and Adobe could be the start of a significant shift in the way that we build websites. For the time being however, I saw this SEO article and thought that it gave a good summary of where this now leaves us. You'll need to read the article for detail but 3 key points are:
Whilst it is early days yet, this interaction between Google and Adobe could be the start of a significant shift in the way that we build websites. For the time being however, I saw this SEO article and thought that it gave a good summary of where this now leaves us. You'll need to read the article for detail but 3 key points are:
- These changes only affect text and links. Images, videos, animation and graphic text are still not indexed.
- Flash development practice will need to change i.e. The benefit of separate URLs for each set of content within the Flash experience is the best way to get content indexed.
- SEO best practices still needs to be followed because the amount of text on a page (or in a Flash file) still contributes heavily to the relevance and value search engines attribute to a page.
Tuesday, 15 July 2008
Indexed Flash from Google
This could have real implications on a lot of sites we work on. Everyone should have a read of it here.
Friday, 11 July 2008
Thursday, 10 July 2008
Simple concept, excellent execution
This is some excellent brand work combined with clear execution and good user interaction. It does something simple and fun, keeping you coming back to the site. I think it is a really effective piece of marketing.
http://www.makethetea.com
http://www.makethetea.com
Visually searching the web
Tuesday, 1 July 2008
Cross media marketing - Old School vs New School
I just finished a series of (childrens) books called Maximum Ride, pretty decent actually. Anyway they make direct reference to the website in the books and have had a blog going for years which is really active. In fact, the blog becomes an integral part of the story.
I think it is a really effective piece of cross marketing.
http://www.maximumride.co.uk/links.php
I think it is a really effective piece of cross marketing.
http://www.maximumride.co.uk/links.php
Subscribe to:
Posts (Atom)