Check out this site from Hasbro on Global Monopoly. Basically you vote for the top spot on the board and get 10 votes. Even better you get 10 votes - per day. This brings you and friends back to the site to achieve the top spot. Brilliant and simple. Also note the clear call to action at the end of the registration process telling you to come back and where to find more information on Monopoly.
See it here: http://www.monopolyworldvote.com/en_GB/world/leaders
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