Wednesday 30 July 2008

Web fonts suck...but for how long?

Interesting article about the future of web fonts. Typical scenario in that the tech's already here, but lack of willpower from certain vested interests, and a lack of infrastructure mean that the promised land is still a way off.

Tuesday 22 July 2008

Google & Flash

Further to John's post...
Whilst it is early days yet, this interaction between Google and Adobe could be the start of a significant shift in the way that we build websites. For the time being however, I saw this SEO article and thought that it gave a good summary of where this now leaves us. You'll need to read the article for detail but 3 key points are:
  1. These changes only affect text and links. Images, videos, animation and graphic text are still not indexed.
  2. Flash development practice will need to change i.e. The benefit of separate URLs for each set of content within the Flash experience is the best way to get content indexed.
  3. SEO best practices still needs to be followed because the amount of text on a page (or in a Flash file) still contributes heavily to the relevance and value search engines attribute to a page.
I'd be interested in your views...

Tuesday 15 July 2008

Indexed Flash from Google

This could have real implications on a lot of sites we work on. Everyone should have a read of it here.

Friday 11 July 2008

Thursday 10 July 2008

Simple concept, excellent execution

This is some excellent brand work combined with clear execution and good user interaction. It does something simple and fun, keeping you coming back to the site. I think it is a really effective piece of marketing.

http://www.makethetea.com

Visually searching the web

Worth having a look at this one, a flash based web app that will return seach results in a visual interface, many views, plugging into flickr, google, last.fm etc...

viewzi

and a somewhat slicker coverflow type variant at:

searchme

Tuesday 1 July 2008

Cross media marketing - Old School vs New School

I just finished a series of (childrens) books called Maximum Ride, pretty decent actually. Anyway they make direct reference to the website in the books and have had a blog going for years which is really active. In fact, the blog becomes an integral part of the story.

I think it is a really effective piece of cross marketing.

http://www.maximumride.co.uk/links.php